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Thursday, September 22, 2011

Taking the Mystery Out of Follow-up Reluctance: How to Steadily Turn Prospects Into Customers


Taking the Mystery Out of Follow-up Reluctance: How to Steadily Turn Prospects Into Customers


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Taking the Mystery Out of Follow-up Reluctance: How to Steadily Turn Prospects Into Customers Overview


Follow-up is a necessary part of sales. How do you follow-up?

In a continuing online survey with over 350 responses from entrepreneurs, small business owners and salespeople, four distinct follow-up reluctance patterns are clear:

"I feel like I am bother people so I tend to not follow-up," is the #1 obstacle to follow-up with 44% of respondents identifying this as a reason.

"Follow-up is a hit and miss process," is a close #2 with 31% of the votes.

"I would do it but I am too busy with other things," tallies at 14%.

And only 11% can say, "My follow-up is persistent with a series of planned activities."

Can you identify with any of these patterns? What price are you paying for whatever your reason is for lack of follow-up?

Lack of follow-up simply means lack of sales. And according to some research, as much as 80% of your sales! Those are sales that likely go to your competitors.

With 80% of sales that happen after the 12 contact if you wants sales success you must follow-up.

Now, not only is the case made for follow-up, but the specific how-to step that will leave you feeling confident. You have a chance to charge-up your follow-up.

If you sell, you MUST follow-up! Is that clear enough? It’s that simple.

Do you find yourself procrastinating about follow-up?

How high is that stack of your business cards from networking?

Let your fears of being pushy or appearing hungry dissolve now.

Learn easily and quickly how to go from collecting business cards to a 30% to 100% increase in sales and, without going to one more networking event.

Here's what you will learn chapter by chapter:

1. The Prospect and Seller Mindsets Difference Learn why it is your duty to follow-up.

2. Why don’t we follow-up? Discover the four main reasons.

3. What’s in it for us when we stay in touch? Find out your motivator and your chance of a follow-up plan with success increases dramatically.

4. How to turn your listening into a follow-up system. There are four vital specifics to listen to to help you easily and quickly personalize any follow-up. Including discovering the likely "when" your prospect will buy.

5. Planning the follow-up. How to pull together what you listened to and get your prospects agreement on follow-up.

6. Systematizing the follow-up. FINALLY pull together the high-tech (email) with the high touch (telephone, in-person, real greeting cards) in a manageable system.

7. Celebrating your successes. You got the sale or you didn't get the sale. Learn how to celebrate either way.

8. Your Follow-up Tracker. Print and complete a FOLLOW-UP TRACKER to use in every sales or networking relationship. Help yourself to make follow-up as natural as your breathing.

9. A 22-page action plan with what to say, when to say it and how: Your 24 Hour to 120 Day Follow-up Plan. Pair this plan, which includes a FOLLOW-UP TIMELINE with your FOLLOW-UP TRACKER and you will have the plan that changes that feeling of bothering, in both you and your customer, into a plan that moves your prospects closer to a decision.



Taking the Mystery Out of Follow-up Reluctance: How to Steadily Turn Prospects Into Customers Specifications


Follow-up is a necessary part of sales. How do you follow-up?

In a continuing online survey with over 350 responses from entrepreneurs, small business owners and salespeople, four distinct follow-up reluctance patterns are clear:

"I feel like I am bother people so I tend to not follow-up," is the #1 obstacle to follow-up with 44% of respondents identifying this as a reason.

"Follow-up is a hit and miss process," is a close #2 with 31% of the votes.

"I would do it but I am too busy with other things," tallies at 14%.

And only 11% can say, "My follow-up is persistent with a series of planned activities."

Can you identify with any of these patterns? What price are you paying for whatever your reason is for lack of follow-up?

Lack of follow-up simply means lack of sales. And according to some research, as much as 80% of your sales! Those are sales that likely go to your competitors.

With 80% of sales that happen after the 12 contact if you wants sales success you must follow-up.

Now, not only is the case made for follow-up, but the specific how-to step that will leave you feeling confident. You have a chance to charge-up your follow-up.

If you sell, you MUST follow-up! Is that clear enough? It’s that simple.

Do you find yourself procrastinating about follow-up?

How high is that stack of your business cards from networking?

Let your fears of being pushy or appearing hungry dissolve now.

Learn easily and quickly how to go from collecting business cards to a 30% to 100% increase in sales and, without going to one more networking event.

Here's what you will learn chapter by chapter:

1. The Prospect and Seller Mindsets Difference Learn why it is your duty to follow-up.

2. Why don’t we follow-up? Discover the four main reasons.

3. What’s in it for us when we stay in touch? Find out your motivator and your chance of a follow-up plan with success increases dramatically.

4. How to turn your listening into a follow-up system. There are four vital specifics to listen to to help you easily and quickly personalize any follow-up. Including discovering the likely "when" your prospect will buy.

5. Planning the follow-up. How to pull together what you listened to and get your prospects agreement on follow-up.

6. Systematizing the follow-up. FINALLY pull together the high-tech (email) with the high touch (telephone, in-person, real greeting cards) in a manageable system.

7. Celebrating your successes. You got the sale or you didn't get the sale. Learn how to celebrate either way.

8. Your Follow-up Tracker. Print and complete a FOLLOW-UP TRACKER to use in every sales or networking relationship. Help yourself to make follow-up as natural as your breathing.

9. A 22-page action plan with what to say, when to say it and how: Your 24 Hour to 120 Day Follow-up Plan. Pair this plan, which includes a FOLLOW-UP TIMELINE with your FOLLOW-UP TRACKER and you will have the plan that changes that feeling of bothering, in both you and your customer, into a plan that moves your prospects closer to a decision.